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APRICITY

/aˈ prɪsɪti/ (noun)

The Warmth of the Winter Sun

Fashion is more than just clothing; it's woven into the fabric of our culture. It's the art of self-expression, of identity, and the common thread that connects billions worldwide.


‘Apricity’ Autumn/Winter 2023 represents that desire to bask a little longer in the radiance of our favorite pieces, whether they're garments, friends, or cherished landscapes. It's a tribute to preserving the beauty that surrounds us, akin to the way we strive to extend the embrace of the sun’s gentle rays.

WORK!

Whether it's a project at work, a personal goal, or just getting through the day, we make the most of every moment. We embark on a journey from getting out of bed to getting back in.


In this daily vigor, fashion becomes our canvas, where each choice reflects our intentions and aspirations. From selecting that power suit for the boardroom to embracing comfort in casual wear, our clothing narrates the story of our ambitions and the essence of our journey through each day.

RUN!

Commuting can feel like a one-way ticket to snoozeville, but it doesn't have to be. Why not make yourtrip a little more jazzy? You could take your sweet time and stroll or pedal to work a few days a week,or even shake things up and hit the scenic route for some fresh sight.


Let your fashion be the soundtrack to your commute, turning mundane moments into your personalrunway.

SLAY!

There's nothing quite like a good party to lift everyone's spirits and bring people together. Whether it's a birthday celebration, a graduation party, or just a casual get-together with friends, there's always something special about the air of excitement that fills the room as people arrive and start to mingle.


Whether you draw your energy from the world outside or the quiet within, let your presence shimmer under the luminescent lights of the revelries, weaving memories that will linger long after the last beat.

CHILL!

The outdoors offers a sense of freedom and adventure that cannot be replicated within the confinesof a building. Caressed by the gentle breeze, basked in the warm glow of the sun, and serenaded bythe symphony of the great outdoors, one can feel the hum of tranquility permeate the soul. It's likepressing the pause button on life's chaos and hitting reset.
So, inhale deeply, and surrender to the splendor of nature's spell.
Embrace the rhythm of nature in attire that mirrors its beauty, allowing you to explore and immerseyourself in the vast canvas of the world outside.

The Fabric of apricity

We are on a mission to close the gap between our values and actions.

RECLAIMED FABRIC

Step into a world where forgotten fabrics find a new life.

reviving handloom

This is a saga spun by artisans—a heritage woven deep into our textiles.

29 Results

Youniverse (Not) Khadi 4-Way Trousers
17% off
New

Youniverse (Not) Khadi 4-Way Trousers

Regular price Rs. 5,999.00 Rs. 4,999.00

Unit price
per 

12th Hour Velvet Top
14% off
New

12th Hour Velvet Top

Regular price Rs. 2,199.00 Rs. 1,899.00

Unit price
per 

Traffic Jam Jams (Not) Khadi Trousers
24% off
New

Traffic Jam Jams (Not) Khadi Trousers

Regular price Rs. 4,599.00 Rs. 3,499.00

Unit price
per 

Earn Your Stripes (Not) Khadi Blazer
New

Earn Your Stripes (Not) Khadi Blazer

Rs. 4,999.00

Unit price
per 

Sunset Chaser (Not) Khadi Bustier
New

Sunset Chaser (Not) Khadi Bustier

Rs. 999.00

Unit price
per 

Let Me Call You Back (Not) Khadi Skirt
16% off
New

Let Me Call You Back (Not) Khadi Skirt

Regular price Rs. 4,299.00 Rs. 3,599.00

Unit price
per 

One Last Drink Velvet Dress
17% off
New

One Last Drink Velvet Dress

Regular price Rs. 4,799.00 Rs. 3,999.00

Unit price
per 

Dance Floor Therapy Satin Dress
19% off
New

Dance Floor Therapy Satin Dress

Regular price Rs. 4,299.00 Rs. 3,499.00

Unit price
per 

Blursday Satin Slit Dress
17% off
New

Blursday Satin Slit Dress

Regular price Rs. 3,599.00 Rs. 2,999.00

Unit price
per 

Commute Karaoke (Not) Khadi Top
20% off
New

Commute Karaoke (Not) Khadi Top

Regular price Rs. 2,499.00 Rs. 1,999.00

Unit price
per 

Blame The Traffic Corduroy Bustier
24% off
New

Blame The Traffic Corduroy Bustier

Regular price Rs. 1,699.00 Rs. 1,299.00

Unit price
per 

Navigating Chaos Corduroy Skirt
24% off
New

Navigating Chaos Corduroy Skirt

Regular price Rs. 3,299.00 Rs. 2,499.00

Unit price
per